Exolimits

The page has two owners, and that was the real problem: editors control all of the content, while the animation layer has to choreograph whatever they publish. A conventional marketing site hard-codes its copy, so every tweak becomes a developer task followed by a redeploy; here the agency needed to ship new case studies and copy on its own, while the site's identity rests on heavy GSAP work — scroll-driven reveals and marquees that must run correctly over content whose length and shape are not known in advance.

The front end reads Sanity directly: content is modeled as CMS documents, and React 19 components render each document type as a page section, so there is no bespoke backend to build or keep in sync between the CMS and the page. Editors publish in Sanity and the site reflects it without a deploy.

The motion layer is GSAP. Reveals are bound to scroll position so sections animate in as the visitor reaches them, and marquee strips run continuously. Animation is attached to the section components rather than to the content itself, which keeps the two ownerships separate — editors change the words and case studies, the components decide how they move.